Place Branding

Aproximación a la atractividad territorial

Marketing / International Studies / Competitiveness (Economics) / City Marketing / City Branding / City Competitiveness / Place Marketing / Mercadotecnia / Competitividad / Ciudades / Place Branding / Modelo de Ciudades Creativas e Innovadoras / Ciudades Modelo / City Competitiveness / Place Marketing / Mercadotecnia / Competitividad / Ciudades / Place Branding / Modelo de Ciudades Creativas e Innovadoras / Ciudades Modelo

¿Marca o modelo de ciudad? : estrategias de proyección y visibilidad mundial

Marketing / Competitiveness (Economics) / City Marketing / City Branding / City Competitiveness / Place Marketing / Mercadotecnia / Place Branding / Ciudades Modelo / Place Marketing / Mercadotecnia / Place Branding / Ciudades Modelo

Consejos prácticos para la atractividad internacional

City Marketing / City Branding / Mercadotecnia / Place Branding / Place Branding, City Branding

Mapa y Territorio / Políticas públicas, comunicación y territorio

Communication / Political communication / Public policies / Comunicacion Social / Políticas Públicas / Marketing Communications / Territory / Territorio / Place Branding / Marketing Communications / Territory / Territorio / Place Branding

Branding Sonoro: Despertando la conciencia sonora de las marcas

Marketing / Business Administration / Musical Composition / Economics / PR and Advertising / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo

Características y funciones para marcas de lugar a partir de un método Delphi

Humanistic Geography / Sense of Place / Emotional Geographies / Place Marketing / Place Branding

La dimensión comunicativa del paisaje. Una propuesta teórica y aplicada

Humanistic Geography / Emotional Geographies / Landscape perception / Geography of perception / Place Branding

La construcción de la marca ‘Qatar’ a partir del deporte: ‘sports place branding’ y prensa deportiva catalana

Public Diplomacy / Strategic Communication / Sense of Place / Country Branding / Place Branding

De la marca comercial a la marca de territorio. Los casos de la DOC Priorat y DO Montsant

Local Government and Local Development / Country-of-Origin Effect / Catalonia / Brand Country of Origin Effect / Place Branding / Regional Branding

Cuadernos para la Internacionalización de las Ciudades, número 5 Acción internacional para una ciudad atractiva

Place promotion and marketing / Place and Identity / Competitiveness (Economics) / City Marketing / Best Practices / Place Marketing / Competitividad / Place Marketing and Branding / Place Branding / Competitive Cities / Place Marketing / Competitividad / Place Marketing and Branding / Place Branding / Competitive Cities

Medios de comunicación y marcas turísticas: la labor de las oficinas extranjeras de turismo en España

Tourism Marketing / Public Relations / Destination Branding / Publicity / Medios de Comunicación / Place Branding

La comunicación de las marcas territorio

Advertising / Brand Communications Planning / Place Branding / Brand Communication

La comunicación de las marcas territorio

Brand Positioning / Place Branding / Marcas

Bilbao, Embajadores e Iconografía. Presencia del término Bilbao en The New York Times.

Iconography / Basque Studies / Urban Studies / Evaluation / City Marketing / Creative City / City Branding / Country Branding / Bilbao / Place Branding / Bilbao Effect / Creative City / City Branding / Country Branding / Bilbao / Place Branding / Bilbao Effect
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